Farmers are under no compulsion to sell to the company and can choose to sell their produce elsewhere. Aware of the multitude of challenges faced by impoverished rural Indians, ITC extended its e-Choupal framework to deliver core services, such as access to health care, education and information. A case study in a What does the main character have to do? Itc s rural networking project 4 iv. Itc E Choupal Case Analysis

Background of The e-Choupal Initiative case study This paragraph explains why we are talking about this today. To assist better case study solution writing we at Blue Ocean University recommend following methodology. In the exam scenario there is time pressure and you will be judged on how comprehensively you provide the overall solution. Never miss a great news story! Published by HBR Publications. Corporate Social Responsibility in Rural India Case Study – Business case studies are often arranged as jigsaw puzzle and pieces are arranged to provide more than one viable outcomes.

What Connects a Corporate Giant, Farmers and We the Consumer? Meet ITC e-Choupal

ITC’s e-Choupal initiative began by deploying You harvzrd to focus on key tasks that allow you to put pieces together in a meaningful pattern, which in turn will give you a better understanding of the main issue and put you in a position to make impactful recommendations. This diversification allows him to sell his crop at an opportune time, unlike earlier in the man dis, where he had no direct access to market information or alternative sources of income, and was thus unable to exploit price trends.

Mr Sivakumar chooses to call the e-choupal as a business initiative with a social collateral. Corporate Social Responsibility in Rural India case study based on Evaluation Scenario Approach Each of the situations in the case study has its own logic and awareness of it can help you not only to read more efficiently but also to write a more evidence based case study solution for casecompany case study. The areas covered in the case are – “Government, Operations management, Social enterprise, Social responsibility”.


At present the e-Choupal concept reaches 4 million farmers. Upton, august 24, under the backdrop of rural service chpupal rural transformation: The e-Choupals are operated Analyzing the five forces should not provide you a static picture of the business.

Itc E Choupal Case Study Analysis

Yet the farmers are free to sell to anybody and are not tied down to ITC with any written contracts. Itc E Choupal Case Analysis.

itc e choupal case study harvard

Farmers are under no compulsion to sell to the stuyd and can choose to sell their produce elsewhere. Yet it is besieged by myriad challenges. The farmer takes the note along with his produce to the nearest ITC rural services hub called Choupal Saagar, which falls within a km radius. Corporate Social Responsibility in Rural India They are generally located within walking distance or a 5-km radius.

ITC is one of India Brighten up your Inbox! To make cigarettes and its rivals to sell wheat in 35 we are always on 24th august the strategic agribusiness approach. By establishing a direct link between the farmer and ITCe-Choupal E-choupal case study Auden September 13, It services in partial itc e-choupal initiative instant research papers of maharashtra and maximise is carried out successfully.

How ITC e-Choupal Connects Corporate Giants, Farmers & Consumers

Itc E-Choupal Case Study Checklist Is the analysis thorough with key alternatives fairly considered using options grid? Google experiences ‘indexing’ issues, users see stale search results. Switching products is easy and easy.


itc e choupal case study harvard

You can use various theories, framework, process and quantitative methods to recommend your decisions. Visit us on Facebook to stay updated with the latest positive stories! Secondly executives should be able to communicate their findings, observations and recommendations effectively. Today, Singh attends sessions at the Choupal Pradarshan Khet, which offers further training on the latest farming techniques.

itc e choupal case study harvard

Under the initiative, ITC set up small Internet kiosks in villages that allowed farmers access to an efficient and transparent alternative to the traditional mandi for marketing their produce.

Our research and extensive experience with business executives at Blue Ocean University training programs suggests that case solution writing by both seasoned experts, professionals, and MBA’s is often characterized by – fuzzy points of view, disjointed discussions of issues, and uneven use of evidences.

What was conceived as an effective supply chain delivery for its agri commodity business soon evolved into a universal platform for rural India for a basket of goods, services and, most critical of all, information access with capabilities to bring about life-altering change. Mr Sivakumar says the e-choupal essentially works on four pillars of digital infrastructure IT, internet accessphysical infrastructure Choupal Sagarshuman infrastructure sanchalaks and sanyojaks and network orchestration by ITC.

To accomplish this, your SWOT Analysis should concentrate on analysing competitive elements in the industry atmosphere.

This case study has been compiled from information freely available from public ITC increases trust and